In the Caribbean, we love the inclusion of flashy and gimmicky elements at our events. There is definitely a place for this in terms of attracting and impressing attendees, but how much priority is placed on actually generating a tangible ROI on the event investment?
Do you know the profile of your attendees for future planning?
Did you capture contact details to keep in touch?
Which event elements were the most engaging or impactful?
How long did your guests stay?
Are manual processes frustrating your loyalists?
Are you losing revenue from unauthorized event access?